Sunday, November 18, 2007

Not Crap
Marketing and shoddy journalism dominate our lives, making it difficult to distinguish reality from crap, especially when it comes to health issues. Studies are manufactured and/or spun by companies looking to sell products, while media are often too lazy or inept to look closely or smartly at research and claims. And then there's the more innocent tendency for information to morph as it gets passed along the communication chain. Add it all up and before long, the facts we know are too often nothing more than the myths we've accepted. For the endurance athlete, this can be frustrating, even dangerous. Enter: the boys at The Science of Sport. They delve into what's really known at the intersection of performance and health. Take, for instance, that old saw, "If you wait to drink until you're thirsty, it's too late." Science of Sports demonstrates pretty conclusively that his is BS. Check it out. Become a regular reader. (And thanks to Dan for tipping me to this great site.)